As a diehard Dallas Cowboys fan, Mark has created an artistic collage of unique tattoos all across his back and other Cowboys gear for his game-day uniform. He has also dedicated much of his entire residence and vehicle to Cowboys theme decorations and memorabilia fitting his fan persona. After his notoriety grew, local and national news caught wind of his story and the era of Tattoo Mark expanded far beyond what he could imagine.

Mark has been a long time member of various Dallas Cowboys Fan Nation groups and has partnered with several of these group organizers to grow regional impact to other children hospitals throughout Texas. It all starts with donated teddy bears of all shapes and sizes. 

In 2024, Mark organized close friends and other local business associates to to create the Tattoo Mark Foundation. A foundation dedicated to bringing joy and smiles to children in at local, state and across the nation children's hospitals during the holidays. 

In 2026, Mark is setting a higher foundation mission of assisting children hospitals with other needed supplies and donations to better support their needs throughout the year, not just the holidays.